To meet growing customer demand in Sweden and accelerate its growth journey through international expansion, Oxceed is strengthening its board with the addition of Jenny Sagström, a brand strategist with international experience from fast-scaling tech companies, and Michael Sparring, who brings a solid background in banking and SaaS.
Oxceed, a leading platform for financial budgeting, reporting, and performance management, today announces the appointment of Michael Sparring and Jenny Sagström to its board of directors. Their experience in SaaS, growth, marketing, and product development will reinforce Oxceed’s position as a key partner for accounting firms and SMEs. Together, they will help develop tools that make it easier for CFOs and financial consultants to manage operations—saving time, increasing control, and driving value through insight-driven financial management.
“We are very pleased to welcome Jenny and Michael to the board. Oxceed is entering an intense phase of expansion, both in Sweden and internationally. Their deep expertise in brand development and SaaS growth will be invaluable as we continue our journey,” says Robert Ekström, Chairman of the Board at Oxceed.
In addition to its more than 23,000 users, Oxceed’s software is also used by hundreds of accounting firms looking to shift from traditional bookkeeping to becoming more proactive advisors. By streamlining the reporting process, these firms can free up time for analysis and client interaction—enabling them to focus on helping their clients make better decisions.
“Accounting firms often work with clients who use a variety of bookkeeping systems. With Oxceed, it becomes easy to collect, visualize, and report a clear picture of the client’s financial situation—regardless of which system they use. The company is already working with some of the leading firms in Sweden and is uniquely positioned to continue growing with clients and partners in both existing and new markets,” says Michael Sparring of SEB Venture Capital.
“Contributing to this long-term growth journey with my international experience and entrepreneurial background is an exciting opportunity. I look forward to applying the insights gained from supporting over 150 international SaaS companies in recent years with the development and implementation of their marketing strategies,” says Jenny Sagström, Founder and CEO of the international agency Sköna, headquartered in San Francisco and Stockholm.
By continuing to recruit top talent in product and marketing, Oxceed is well-positioned to become a central player in the ecosystem for financial reporting, budgeting, and performance tracking—especially for accounting firms and their client base.